Fresh and healthy has replaced convenience as the reason many consumers choose to shop at the supermarket they do, industry executives said here Thursday at a session sponsored by Supermarket News at Expo West in Anaheim, Calif. "For 100 years the supermarket model has been based on convenience," Jay Jacobowitz, president of Retail Insights LLC, said. "But today fresh, healthy foods and wellness are challenging convenience." Chris Sherrell, CEO of Fresh Thyme Farmers ...

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