Today, Cheerios. Tomorrow, the world? Advocates for eliminating genetically modified food ingredients in January took momentary cheer in General Mills’ decision to eliminate GMOs from Cheerios, while plowing the momentum into a new campaign to effect the same decision with other Cheerios varieties. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. That, however, is to going to be a trickier fight. GMO Inside, a campaign arm of the ethical business ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.