While a trend toward consumer wellness continues to be a boon for sales, supermarkets still need to develop more trust with their green and health-minded shoppers, according to SN Whole Health’s annual Health and Wellness Survey. So while three of every four food retailers said that sales in health and wellness related categories increased last year — with nearly 41% of those seeing sales increases of 10% or more — retailers are facing healthy competition for those sales, ...

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