Safeway Sponsors Seattle-Based Mobile Mammography Van

Jul 17, 2007 8:00 AM


         Subscribe in NewsGator Online   Subscribe in Bloglines

PLEASANTON, Calif. — Safeway here and the Seattle Cancer Care Alliance unveiled a Safeway-sponsored mobile mammography van at a Seattle Safeway store yesterday. Safeway funded the $1 million cost of the van and its first two years of operation with the proceeds from a month-long breast cancer fund-raising campaign. The mobile screening vehicle is a 40-foot, self-contained clinic with the digital screening technology recently approved by the Food and Drug Administration to detect breast cancer more effectively than the traditional mammography screening, Safeway said. The new mobile unit will be operated by the Seattle Cancer Care Alliance in partnership with the Fred Hutchinson Cancer Research Center, Seattle. The van will be staffed by a certified mammography technologist, an assistant and a driver serving up to 30 patients a day. The van contains one mammography unit, a reception area, two dressing rooms and a waiting room. "The van is compelling evidence that our breast cancer fund-raising efforts are paying off by providing access to leading-edge health services in the communities where we operate," said Steve Burd, Safeway chairman, president and chief executive officer.

Read More of Today's Headlines

Subscribe / Renew to Supermarket News

Supermarket News

The most reliable source of industry news and insight...in print and online.

Most Viewed News

Read More News

Retail Analytics
Brian Ross

View All Questions

Refresh: A Whole Health Blog

Bob Vosburgh

Bob Vosburgh:

Read More Refresh

Articles by Market
Retail/Financial
Executive Changes
Grocery/Center Store/
Brands
Health & Wellness
In-Store Bakery/Deli/Meals
Logistics
Marketing
Meat/Seafood/Dairy
Nonfoods/Pharmacy/HBC
Produce/Floral
Specialty/Ethnic
Technology
Key Issues
Food Safety/Recalls
Legislation/Regulations
Sustainability/Green
Resources
Profiles & Rankings
Webinars
White Papers/Studies
Whole Health Blog
Total Access Blog: Expo East
Photo Galleries
RSS

Back to Top

Subscribe to SN

Latest Cover

IRI Fast Trends

Not much remains the same in the food-distribution industry, whether it's the marketing of supermarket departments, the advent of new formats or rapidly changing consumer preferences. See what's changing now in the latest IRI Time and Trends report.

SN Daily Update

newsletter image

The food trade’s leading daily news service. Register Here

Upcoming Events

2009 Midwinter Executive Conference,
Jan. 11-13,
Food Marketing Institute,
The Ritz-Carlton, Grande Lakes,
Orlando, Fla.;
202.452.8444.

NRF 98th Annual Convention & Expo,
Jan. 11-14,
National Retail Federation,
Jacob K. Javits Convention Center,
New York;
800.673.4692

View All Upcoming Events

Jobs/Classifieds

View All Classifieds

Premium Content

Supermarket News Casting Lifelines

Casting Lifelines

For 23 years Food For All, through its checkout register drives at sponsoring supermarkets, has raised funds for countless nonprofit organizations both in the United States and abroad.

Little Luxuries

Little Luxuries

Whether it's cupcakes or cookies, mini-tarts or gourmet brownies, small desserts have become a big draw in many supermarket bakery departments.

Supermarket News Secret's Out

Celebrating Cheese

Specialty cheese is expected to hold its own this holiday season even as shoppers trim their entertaining budgets.

Traceback Trials

Traceback Trials

It's a crucial time for the Produce Traceability Initiative, an industry-led effort to achieve farm-to-retail electronic traceability for fruits and vegetables sold in the U.S. and Canada.

Supermarket News 
Green Pledge

E-Connections

Virtual and in-store shopping converge as Web-based supermarketing becomes more important that ever.