WASHINGTON — More than half of Americans — 56% — say they are trying to lose weight, yet nine out of 10 do not know how many calories they should consume in a day, according to the findings of a study released yesterday by the International Food Information Council (IFIC) Foundation here. The foundation’s 2007 Food & Health Survey was conducted with 1,000 American adults online over a three-week period. Findings of the study, which explores consumer attitudes about calories, weight management and physical activity, indicate that many Americans are confused about the right ways to improve their health and wellness. “This survey is an important snapshot highlighting the gap between Americans’ desire to have a more healthful diet and the reality of converting this desire into day-to-day behavior,” said Susan Borra, president of the IFIC Foundation. “Not only can retailers help consumers identify more healthful food choices, they can also help them build healthful meals and menus.”

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