CHICAGO — IGA said Wednesday it has promoted Heidi Huff to director of marketing for IGA USA, expanding her role with the company's Red Oval vendor partnership.
Huff most recently had been manager of marketing and retail programs for IGA USA. She will continue to report to Jim Walz, vice president of brand development at the network of independent retailers.
Huff, who has been with IGA since 2008, will continue to have primary responsibility for IGA’s marketing event programs, as well as close involvement in other marketing and retail initiatives, including the IGA Assessment Program related to retail and branding standards, and the IGALink digital marketing platform, which provides all IGA retailers with their own IGA-branded website, mobile website and shopper marketing tools.
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Huff will also take an expanded role in her involvement with IGA’s Red Oval Family of CPG companies and service providers, working directly with Walz and Red Oval Family partners to create new ways to connect with IGA’s independent retailers and their shoppers.
“Heidi has done an outstanding job of creating a ‘community-focused’ marketing program that is a foundation piece for IGA retailers, providing them the tools to better create a point of difference in the communities they serve,” said IGA Senior Vice President Doug Fritsch.
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