Recognizing enormous market potential, retailers focusing on healthcare initiatives over the next year will reap strong rewards. Below are the top growth strategies to pursue:

• On-site health clinics.
• Online and in-store educational materials.
• Pharmacy marketing and promotional campaigns.
• Enhancing collaboration with CPG manufacturers.
• Linking pharmacy and healthcare aisle shoppers to better-for-you options in center store.

The EZ GRIP from Maxwell House brand is a perfect example of effective design and execution of connecting health-oriented center store items with the pharmacy.

To aging boomers, food and beverage packaging can become a powerful sales vehicle, in this case promoted adjacent to arthritis pain relieve products in the healthcare aisle.

Source: IRI MarketInsight™ for Wal-Mart ; IRI InfoScan® Reviews