James McCann doesn’t mind sharing the details of his strategic plan for Ahold’s U.S. stores, but he’d prefer not to divulge its code name. “It sounds too impactful,” he confessed. The chief operating officer of Ahold USA is trying very hard to be modest amid ambitions that are anything but. His goal is to turn Ahold from what he considers today to be a “solid” retailer into a “truly great” one, and his comprehensive plan for doing so is ...

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