IRI Point of View introduction Americans rang in the new year on Jan. 1, but they did not ring in a sunnier outlook. In fact, IRI’s Shopper Sentiment Index fell at the end of 2013 to 102.2, the lowest point for the year. IRI’s Shopper Sentiment Index provides deep insight into how the economy is impacting consumers and changing how they approach grocery shopping, according to IRI editor Susan Viamari. The index provides perspective in terms of price sensitivity, brand loyalty ...
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