Kroger pulls multiple levers to create a positive price impression but stops short of being a “price leader.” This mixture includes everyday prices, weekly specials, a three-tiered private-brand selection and the previously mentioned personal deals to create a price image capable of resonating with shoppers in good times and bad. It leans on its other key elements — the shopping experience, product variety and quality, and customer service — to command premiums, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.