Kroger Doctrine Is Changing the Channel

What part of 'Customer 1st" and "more value for the way you live" was the ending of double/triple coupons in Texas last year, while still doubling coupons up to, and including $1 in most other regions? or being EC's STAR STORE to advocate UNETHICAL couponing? What part of "Customer 1st" is the digitals STILL being reported as "maybe" (as in "maybe" it'll deduct; maybe it won't) at checkout?

My family had 150yrs+ shopping with and without coupons at Kroger. We did 99% of our shopping AT Kroger ... until March, 2011, when they decided to end our d/t coupons. We bought meat, produce, dairy, and many other things there generally aren't coupons for. Our prescriptions were filled at Kroger ... some were very costly ones.

Bill Breetz is in ads saying Kroger has lower prices ... lower than WHO? The few times in the past year when I was going to price match at Walmart, I found WM's price was already much lower. Without the value of d/t coupons, there is NO reason to step foot inside a Kroger store...and I haven't since 3/21/11. I saw, FIRST HAND, how much Kroger 'values" its customers -- they DON'T, except for the ECrs they INVITED into the stores by being on TLC's EC. And, now, Kroger wants to blame those VERY customers for coupon problems (in order to push their digitals) .... EXCUSE ME! Kroger invited ECrs into their stores ... THEN blame them for shelves being empty (sounds like a receiving problem), for fraudulent coupons being used (Kroger ASKED for it, by being on EC), and long lines at checkout (Kroger wasn't complaining on the EC show...everybody was happy, happy, happy, and "high-fiving" the ECr). -- As granddad used to say, "Be careful what you ask for...you MIGHT just get it!"

In summary, Kroger's "Customer 1st" seems to translate to: "use OUR digitals that may or may not work, we want ECrs as long as they don't use coupons. Our PRIOR (veteran) couponers need not shop at Kroger. We want shoppers that believe EVERYTHING we tell them, without question or thought." -- Sorry... I was raised to question AND to think; therefore, I don't qualify under the apparent "customer 1st."

DISGUSTED FORMER KROGER SHOPPER

I don't like Kroger and they don't focus on the customer. I been to many different grocery stores and everytime I've tried Kroger it's not a good experience. The staff seems like they really don't want to help you. It must be how the overall management acts. More customer friendly stores are Publix, Whole Foods, Trader Joes etc. -- all a great shopping experience.

I absolutely disagree. Try the Kroger near the Little Five Points area in Atlanta, this is a well run store. I am willing to bet if this location had a fuel center, more people would consider this amongst the best stores in the entire metro area

Kroger's "format evolution" has lost it at least one customer and many many more are disillusioned with this move. Kroger now looks like Wal*Mart with its pretty little black signs hanging in the aisles. Also the new format doesn't shelve like foods together, like fruit, what it does is shelf similar packagin together, like cans or boxes and has no rhyme no reason to the format. No one has yet been able to tell me the secret behind this reasoning only stating that it is for the customer's! Poopycock! I got such a headache today shopping at
Kroger's, hunting for items that last week I could have put my hands on in a matter of minutes, and dodging other customers in the tiny aisles that I actually ended my shopping trip before completing my purchases.. guess that one back fired on Kroger's I was in the store 3 times longer than usual and yet I spent LESS money. I have never been so upset upon leaving a grocery! I am pretty sure that I will be shopping elsewhere in the future.. I guess Kroger's won't mind I only spend about $400 a month there...just makes we wonder how many more people will change and what that will do to Kroger's bottom line..Customer first NO WAY!