35% Private-brand grocery unit sales, 2011 27% Grocery sales dollars from  private brands, 2011 +0.5% Kroger’s overall share of  products sold in its markets  in 2011 33 Consecutive quarters of positive non-fuel identical-store sales $90.4 Sales in billions, 2011 2,435 Supermarkets and  multi-department stores 339,000 Employees   Trimming Gross Margins (Kroger’s gross margins as a % of sales for each fiscal year) 2001: 27.4% 2002: ...

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