Kroger Co. on Wednesday said it has agreed to acquire, a leading Internet retailer of vitamins, supplements and healthy living products, in a deal the company said would accelerate its nascent e-commerce strategy. Kroger said it would pay approximately $280 million for Vitacost — a 50% premium to the price it was trading when activist shareholder Ryan Drexler and Consac LLC called on the company to sell itself in February. Vitacost reported $383 million in sales during ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.