LAS VEGAS – Localized shopping trends and value orientation are driving an unprecedented lift in sales of Center Store staples at 7-Eleven.
“Once-slow-selling items like flour, pasta, ramen noodles, macaroni and cheese, and frozen items are some of our fastest-growing,” the convenience chain’s President and Chief Executive Officer Joe DePinto told attendees at Information Resources Inc.’s Reinventing CPG & Retail Summit yesterday.
The chain’s recently expanded 7-Select corporate brand is likewise benefiting from the shift in shopper priorities. Six of 7-Eleven’s best-selling chips SKUs are 7-Select brand, and unit sales of its private-label water are up 60%, noted DePinto.
Shoppers are also seeking savings linked to bulk purchases. The retailer has responded by merchandising fewer six- and 12-packs of beer to make room for more 18-packs of beer.
“As a result, sales in that category have grown,” DePinto said.
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