BATTLE CREEK, Mich. — Approximately 70% of the products that Kellogg’s markets to children will meet the company’s Kellogg Global Nutrient Criteria by the end of 2008, the company revealed here yesterday. As of Jan. 1, 2009, any remaining products that don’t meet the criteria will no longer be marketed to children under 12. Kellogg began using the standard, that’s based on scientific reports, to determine which products it would market to kids last June when it committed to either increase ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.