EL SEGUNDO, Calif. — Fresh & Easy’s produce sales have increased more than 11% since January, when the company introduced its new 98-cent produce packs, the company said yesterday in a release.
“Our customers told us finding high-quality produce at affordable prices was challenging,” said Simon Uwins, Fresh & Easy chief marketing officer. “We are making changes so our customers have even more options on their weekly shopping trips. The 98-cent Produce Packs offer customers a great way to save money without compromising on quality or freshness.”
The packs currently include grape tomatoes, yellow onions, green bell peppers, pears, lemons and oranges.
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