LAKEWOOD, Colo. — New signs providing a more concise explanation of the “shelf-plus” pricing policy at Nash Finch’s Avanza stores in Colorado have met the approval of the state Department of Agriculture here.
The department, which oversees how prices are communicated to shoppers, previously said it identified certain misleading pricing signs in an investigation prompted by consumer complaints. The department said it alerted the Minneapolis-based grocer of its findings in late October.
Nash Finch subsequently replaced signs reading “Shelf + 10% at the Register” and “A Great Way to Save — Plus 10% at the Register” with new signs that read “A charge of 10% will be added at the register.”
As reported previously in SN, Avanza’s shelf-plus pricing has drawn at least two lawsuits. Nash Finch officials have defended the pricing practice.
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