QUINCY, Mass. — Ahold USA here has realized time and cost savings by collaborating with manufacturer trading partners via the End-to-End Promotion Management system from DemandTec, San Mateo, Calif. Ahold USA uses the system to manage the promotion planning process, from supplier planning and negotiation to executing versioned, targeted events across all customer touchpoints, said DemandTec. Nearly all of Ahold USA's trade promotion deals are submitted directly by its trading partners ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.