QUINCY, Mass. — Ahold USA here has realized time and cost savings by collaborating with manufacturer trading partners via the End-to-End Promotion Management system from DemandTec, San Mateo, Calif. Ahold USA uses the system to manage the promotion planning process, from supplier planning and negotiation to executing versioned, targeted events across all customer touchpoints, said DemandTec. Nearly all of Ahold USA's trade promotion deals are submitted directly by its trading partners ...
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