ATLANTA — Software provider Aldata here has agreed to acquire the Apollo Retail Space and Assortment Planning business unit of Information Resources Inc., Chicago, for approximately $10.5 million, the companies announced this week.
An application long used for planogram development, the Apollo Space Planning software is in use at more than 300 retail and CPG companies, with over 8,000 individual users worldwide.
“The agreement to divest our Apollo software division is part of IRI’s overall strategic plan to further increase focus and investment in our core businesses that are vital to our CPG and retail clients, including comprehensive marketing information, consumer and shopper insights, predictive analytics automation, price and promotion optimization, shopper loyalty and consulting services,” said Mike Duffey, chief financial officer, IRI, in a statement.
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