ATLANTA — Finnish software supplier Aldata, which has U.S. offices here, has reached an agreement to acquire all the shares of Terraventum Oy, a Finnish software company specializing in digital marketing solutions for the retail and hospitality markets. The new combined Aldata Loyalty solution will be provided as a software-as-a-service (SaaS) application based on Microsoft platforms and the latest Web-based services. Aldata and Terraventum are already established business partners in Finland with several existing joint customers. In these customer engagements Aldata supplies its Aldata Loyalty solution to provide customer data analysis, management of loyalty customer systems and marketing campaigns. Terraventum's Contentum product complements Aldata Loyalty with communications solutions enabled by its digital marketing platform. "The combined Aldata and Terraventum solution is proven within our Finnish customer base and we will now have the opportunity to increase the sales of the joint solution to other markets via Aldata's international operations," said Bertrand Sciard, president and chief executive officer of Aldata, in a statement.
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