DENVER — The American Lamb Board here for the first time has made lamb retail sales data available to the retail community, enabling retailers to benchmark their performance.
“Fresh American Lamb is still a niche in many retail meat cases,” said Megan Wortman, the board’s executive director. “As a resource to the industry, we are making sales data, along with other marketing tools, available to retailers to help them increase lamb sales during the holidays, as well as throughout the year.” ...
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