Consumers will cut back on their Easter holiday spending this year, according to the National Retail Federation’s 2009 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch.
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WASHINGTON — Consumers will cut back on their Easter holiday spending this year, according to the National Retail Federation’s 2009 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch.
The average American will spend $116.59 on Easter candy, gifts, food and decorations, down from $135.03 last year. Meal preparation will account for the biggest expense, with consumers spending $37.67 on average, down from $41.09 last year.
Total spending on the holiday is expected to reach more than $12 billion.
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