A&P Introduces Kids’ Private Label

MONTVALE, N.J. — A&P has introduced “America’s Choice Kids,” a new private line developed in partnership with registered dietitians.

Soy butter, graham crackers, cereal, fruit cups and raisins are among the products rolling out to A&P’s Pathmark, A&P, Waldbaums, Superfresh and Food Basics banners.

All America’s Choice Kids products are based on healthy ingredients and include low saturated fat, sources of dietary fiber and whole grains, vitamins and minerals, and age-appropriate portion sizes and caloric content, according to an ad in A&P’s “Easy Solutions” consumer magazine.

A new website contains product information, games, activities, nutritional tips, healthy recipes, and parent and teacher information.

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