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A&P Links Private Label to Summer Savings

MONTVALE, N.J. – A coupon booklet featuring $12 in coupons promotes A&P’s America’s Choice store brand for summer entertaining.

MONTVALE, N.J. — A coupon booklet featuring $12 in coupons promotes A&P’s America’s Choice store brand for summer entertaining.

The eight-page brochure, available for free at the checkout, features pictures and profiles of summer-friendly products like paper products, condiments and ice cream.

“If you’re looking for ways to lower your grocery bill this summer, discover America’s Choice store-brand products,” the pamphlet reads. “They can save you up to 25%.”

Among the coupons: $2 off a condiment purchase of $10 or more; $2 off an ice cream or novelty purchase of $10 or more; and $2 off a baby product purchase of $15 or more.

Available since April 27, the coupons are valid through May 31.

TAGS: Marketing