MONTVALE, N.J. — A&P is using social media, television ads and other tools to promote its new private-label Woodson & James USDA Choice Angus Beef. One of the TV ads features Tom Alvarez, a butcher at A&P’s Woodcliff Lake, N.J. store. Alvarez describes the beef as "steakhouse quality at supermarket prices." Alvarez is also featured in videos on YouTube and on a new website,, which features recipes, a store locator and an internet coupon for $5 off a $25 ...

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