SALT LAKE CITY — Associated Food Stores here, in partnership with the mayor’s office of Salt Lake City, will launch a campaign on Sept. 9 to remind shoppers who have purchased reusable bags to bring them on shopping trips. “They commissioned us to develop a marketing campaign for the city that other retailers can use as well as us,” said Roger White, executive director of marketing for AFS. The materials in the campaign will include refrigerator magnets reminding shoppers to bring their ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.