Bashas' Partners With Loyalty Service

CHANDLER, Ariz. — Bashas' here, operator of more than 120 grocery stores throughout Arizona, will work with Incentive Targeting, Cambridge, Mass., to create, implement and measure its loyalty card promotions.

 

"This new relationship will accelerate our loyalty card promotions, and provide more value through Bashas’ Thank You Card," said Robert Ortiz, Bashas' vice president of sales and marketing, in a statement. "Vendors can now provide more targeted offers to specific Bashas’ shoppers, and they’ll have the ability to track the results instantaneously and over time."

 

Vendors working with Bashas’ on Thank You Card promotions will have instant access to sales and shopper insights down to the per-store, per-SKU level.