GREENVILLE, S.C. — A direct-mail campaign offering relevant coupons to Bi-Lo's most loyal customers delivered substantial increases in total product sales, items purchased in one trip and overall customer trips, the retailer here said Thursday. Developed with the shopper marketing form Spire LLC, the campaign sent 50,000 shoppers 60 different offers, with each shopper receiving only the coupons that were most relevant, based on their shopping history. The campaign resulted in a 50% ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.