GREENVILLE, S.C. — Bi-Lo here announced that its website, www.bi-lo.com, has been redesigned to incorporate healthy meal suggestions, personalized grocery lists and shopping tools that provide customers information about select items in stores.
The new site, designed by {e} house studio, a marketing and design firm in Charleston, S.C., launched earlier this month.
"After listening closely to our customers we developed the new Bi-Lo website to offer online resources to help them manage the grocery shopping experience within the context of their busy schedules," said Bill Nasshan, senior vice president of marketing and merchandising with Bi-Lo, in a statement. "With a wide range of online options, features and information, bi-lo.com helps shoppers save time and money while enjoying the freshest, highest-quality items available."
Based on extensive consumer research, the new website offers richer content, streamlined searching and more intuitive navigation across hundreds of pages, Bi-Lo said. The site houses hundreds of recipes and serves as a catalog of current in-store specials. Compliant with web content accessibility guidelines, bi-lo.com allows individuals with disabilities to view the site with text readers and a color palate.
"Our goal was to create a state-of-the-art website that focused on what’s really important to our customers and would allow them to access information from Bi-Lo when, where and how they want it," continued Nasshan. "What sets bi-lo.com apart from other websites is the way it enables a two-way conversation and gives us a chance to foster real, personal relationships with our customers — which is of the utmost importance to us."
Other new features include:
• Bi-Lo and Fuelperks! locator. Using Google maps, customers can find their nearest BI-LO store as well as the locations of gas stations participating in Fuelperks! Rewards,, which allows shoppers to lower the price of gas by 5 cents a gallon for every $50 they spend at Bi-Lo.
• Prescription refills. Customers can transfer or reorder existing prescriptions online.
• Thrive! health and wellness program. Tips from Bi-Lo registered dietitian Monica Amburn, along with nutritional articles, videos and recipes.
• Delicious Ideas. Houses recipes, cooking videos and guides on meal planning, beer and wine, and meat and seafood.
