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Bi-Lo Selects System for Regular, Promotional Price Optimization

GREENVILLE, S.C. — Bi-Lo Supermarkets here has selected KSS Retail as the grocer’s new provider of price modeling, forecasting and price optimization.

GREENVILLE, S.C. — Bi-Lo Supermarkets here has selected KSS Retail as the grocer’s new provider of price modeling, forecasting and price optimization.

Bi-Lo, which operates 207 stores across the Carolinas, Georgia and Tennessee, will use the PriceStrat application, which manages both regular and promotional pricing and enables retailers to model what-if pricing scenarios for both fresh and grocery products.

“Bi-Lo is intently focused on serving our customers by delivering quality products and the value they expect,” said Mart Orr, Bi-Lo's director of pricing. “Our previous system could only manage regular price modeling, and limited our abilities with our pricing functions. With KSS Retail, we will have the ability to optimize both regular and promotional pricing together, providing us a more complete understanding of how our customers shop a category.”

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