SANTA MONICA — Whole Foods and Safeway/Vons gift cards are the first food retailers to be added this week to the roster of brand name retail gift cards sold on, an online reverse auction site, based here. Whole Foods or Safeway could not be reached for comment. was launched in January as an auction site for consumers to obtain discounted gift cards. In addition to obtaining discounted gift cards, those who participate in the auction process generate funds for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.