CHARLOTTE, N.C. — Bloom, the tech-savvy Food Lion banner, has launched a single-store test of an online ordering service here, dubbed "Groceries to Go." Customers can place their order at ShopBloom.com and pick it up at the store, which is located at 2226 Park Road in Charlotte.
In a statement on the chain's website, Bloom indicated that the service could expand to additional locations in the future.
"Be on the lookout for Groceries to Go to arrive at your store in the future!" the website, which is powered by MyWebGrocer, states.
The groceries are delivered to the customer's car by a store employee who is a "trained personal shopper." The service has been offered at no charge through December.