TYLER, Texas — Brookshire Grocery here is expanding its use of retail software from German software provider SAP with applications for promotion management, demand management and business intelligence.
"Working with SAP, we evaluated our current IT landscape and new solution sets with an eye to maximizing our existing investments and determining the tools and functionality to gain deeper insight into the effectiveness of our store promotions and pricing strategies,” said Rick Rayford, president and chief executive officer, Brookshire Grocery. “The new set of SAP retail solutions will enable us to act quickly, flexibly and appropriately, and to execute creative campaigns that attract and retain shoppers."
The new applications include Promotion Management for Retail, Price Optimization for Retail, and BusinessObjects portfolio.
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