CAMDEN, N.J. — Campbell Soup Co. is expanding its Labels for Education program by partnering with other consumer packaged goods companies for the first time. The two partner companies — Diamond Foods and BIC — will provide merchandising and marketing support, and distribute Labels for Education points.
 The partnership involves more than 30 items in Diamond Foods’ Pop Secret microwavable popcorn line and about 100 BIC items — including pens, pencils and markers. Campbell is in discussions ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.