BARCELONA, Spain — Fresh retailer Carrefour was recognized as having the top European retail food brand by Interbrand at the World Retail Congress here last week. The Carrefour store brand was No. 2 overall in Europe, behind H&M. “After the initiatives launched in 2005 to position the brand at the heart of our customer relationship and commercial model, Carrefour’s own label is now playing the role of a true brand,” said Jose Luis Duran, Carrefour’s chief executive officer. “We have only ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.