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Center Store Task Force Formed

ARLINGTON, Va. — The Grocery Center Store Initiative is a new collaborative effort involving the Food Marketing Institute and its members, a handful of manufacturers and others who will demonstrate the significance of Center Store to total store performance.

ARLINGTON, Va. — The Grocery Center Store Initiative is a new collaborative effort involving the Food Marketing Institute and its members, a handful of manufacturers, and others who will demonstrate the significance of Center Store to total store performance.

Nestle Purina PetCare Co., Kimberly-Clark, Anheuser-Busch, Campbell Soup Co., the Kellogg Co., The Nielsen Co., Willard Bishop and Accenture are members of a task force that will study shopper attitudes toward the role of Center Store and test new merchandising treatments, layouts and approaches. The group will also demonstrate for retailers and wholesalers how the sales and profits of Center Store can increase grocery trips.

“Our belief is that a sustainable, more vibrant Center Store is a key ingredient to achieving the promise of future sales and profit growth as part of the total store solution,” said Leslie Sarasin, president and chief executive officer of FMI, in a statement. “Creating a new Center Store, one that responds to the needs of shoppers, anchored by key categories, and one that embraces technology, will benefit the entire supermarket industry and offer each retailer the opportunity to create a unique shopper experience within the store.”

TAGS: Center Store