ARLINGTON, Va. — The Grocery Center Store Initiative is a new collaborative effort involving the Food Marketing Institute and its members, a handful of manufacturers, and others who will demonstrate the significance of Center Store to total store performance. Nestle Purina PetCare Co., Kimberly-Clark, Anheuser-Busch, Campbell Soup Co., the Kellogg Co., The Nielsen Co., Willard Bishop and Accenture are members of a task force that will study shopper attitudes toward the role of Center Store ...

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