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CEO: No New Markets Planned for AmazonFresh

Amazon.com said at its annual meeting last week that it had no plans to expand its 2-year-old perishables-delivery service beyond the Seattle area anytime soon, according to reports.

SEATTLE — Amazon.com said at its annual meeting last week that it had no plans to expand its 2-year-old perishables-delivery service beyond the Seattle area anytime soon, according to reports.

"For the foreseeable future we're going to keep doing those experiments only in Seattle," Jeff Bezos, the company’s chief executive officer, said in response to a shareholder question at the meeting, according to a report by the Seattle Post-Intelligencer.

The service was launched in 2007 in Mercer Island, Wash., an upscale community east of Seattle, from a dedicated warehouse in Bellevue, Wash., and it has since expanded to all or parts of 36 ZIP codes in the Seattle area. According to its website, the company is “expanding its service areas as fast as possible.”

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