WEST DES MOINES, Iowa — Following up on the success of its "Million Tenderloins" promotion in January, Hy-Vee has partnered with Tyson Foods on a campaign to sell 1 million boneless chicken strips during the month of May. If Hy-Vee reaches its goal of selling a million chicken strips in the next month, Tyson will donate a truckload of chicken to a local food bank. "That's 35,000 pounds of chicken, or enough to provide 140,000 meals to those in need right here in the Midwest," according to ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.