DEFIANCE, Ohio — Chief Super Market here, which operates 12 stores in northwest and west-central Ohio, has signed with Accelitec, Bellingham, Wash., to launch a customer relationship management (CRM) program during the second quarter of 2011. “Our goal is to provide a better shopping experience for our customers by building relationships through the use of technology so that we can better understand, reward and take care of each individual as they come into the store,” said Annette Hoeffel, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.