YONKERS, N.Y. — In blind taste tests conducted by Consumer Reports, three private-label foods were deemed tastier than their national-brand counterparts, 19 tasted just as good, and six didn’t taste as good as the national brands. Target’s Archer Farms Chewy Soft Baked Cookies, Costco’s Kirkland Signature Organic Medium Salsa and Wal-Mart’s Great Value Whipped Topping beat out similar offerings from Pepperidge Farm, Old El Paso, Betty Crocker and Kraft, according to the report. Meanwhile, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.