LAS VEGAS — Retailers operate today in a “B2C” — business-to-consumer — world in which they try to predict what consumers want, but in the future successful retailers will adopt a “C2B” or a “C-tailing” view in which “consumers dictate the terms of their relationship with retailers,” said Michael Webster, vice president and general manager, retail and hospitality, NCR, Duluth, Ga. Increasingly, consumers are expressing what they want through a multitude of channels, including the Internet, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.