BELLEVUE, Wash. — Despite the magnitude of corporate sustainability initiatives and the vast sums of dollars backing them, companies are not getting much credit for their efforts from consumers, according to a new report, “Marketing Sustainability 2010: Bridging the Gap Between Consumers and Companies,” by The Hartman Group here. While 69% of consumers say they are familiar with “sustainability” (vs. 54% in 2007), only 21% can identify a sustainable product and even fewer, 12%, can name ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.