CHICAGO — Only 14% of kosher food eaters purchase kosher food because they follow kosher religious rules, according to the findings of new research by Mintel here. More than three in five (62%) kosher consumers seek kosher items because of their quality, followed by attributes such as “general healthfulness” (51%) and food safety (34%). Another 10% buy kosher because they follow some other religious rules with eating restrictions similar to kosher. “Kosher food has gained the reputation of ...
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