CHICAGO — Convenience is a key driver for U.S. consumers who are increasingly purchasing prepared foods from supermarket delis for in-home suppers, according to a report from The NPD Group. According to data and consumer comments sourced from NPD’s DeliTrack service, consumers indicated that one of the top reasons they purchase prepared foods is for an easy meal at home. The data also showed that nearly half of deli-area prepared-food purchases are in-store decisions. According to other ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.