LIVONIA, Mich. — CPG marketers distributed 305 billion coupons in 2011, an 8.1% decrease from 2010, according to a new report from NCH Marketing Services, a Valassis company. The Annual Topline U.S. Consumer Packaged Goods Coupon Facts Report noted that the decline in 2011 reflects the fact that 2010 was a record-setting year for coupon distribution, which increased markedly during the recession. Volume in 2011 was up by 20 billion over 2007 levels. Despite the decline in ...
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