ORLANDO, Fla. — The Joint Industry Coupon Committee (JICC), the industry group that sets coupon policy, is forming a subcommittee that will address coupon fraud, and is seeking participants. The subcommittee will develop a "reverse database" of counterfeit coupons that retailers can use to reject coupons identified as being in the database, said Lauri Martin, senior manager of coupon strategy or Coca-Cola Refreshments, during a presentation yesterday at the U Connect Live conference here. ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.