TAMPA, Fla. — Delhaize America is gearing up to launch the “My Essentials” line at its Hannaford, Food Lion, Harvey’s, Bloom and Sweetbay banners. The corporate brand will encompass over 500 staple items priced comparably to private labels at Wal-Mart, Target and Aldi, Sweetbay spokeswoman Nicole LeBeau, told SN. Items in the line are free of trans fat with limits on sugar and sodium. A front-of-pack label calling out fat and calories on My Essentials will supplement the Guiding Stars ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.