GOODLETTSVILLE, Tenn. — Dollar General here said it would expand the Rexall line of vitamin and HBC products this month, with about 60 new products in the cough-and-cold and first-aid categories. Another 100 products are expected to convert to the Rexall brand during the fourth quarter, Rick Dreiling, chairman and chief executive officer, said during a conference call discussing second-quarter results. "We plan to further leverage the brand in 2011 as we introduce more new Rexall products ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.