CLEVELAND, Ohio — Dove was the grocery brand most heavily promoted by American retailers last month, followed by Aveeno, Pantene, Coke, Nature’s Bounty, Pepsi, Suave and Kraft, according to Efficient Collaborative Retail Marketing (ECRM). “Many retailers focus their November-December on categories related to holiday entertaining and gifts,” said Tom Pirovano, ECRM’s vice president of industry insights, in a prepared statement. “In January, we tend to see more health-oriented ads promoting ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.