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DVDs Still Dominate Home Entertainment Market: NPD

DVDs are still the most popular format when it comes to how U.S. consumers choose to purchase movies and other video content.

HOLLYWOOD, Calif. — DVDs are still the most popular format when it comes to how U.S. consumers choose to purchase movies and other video content. On average, U.S. consumers spend $8 out of every $10 of their movie budgets buying or renting DVDs, according to information presented yesterday by Russ Crupnick, senior industry analyst for entertainment, the NPD Group, Port Washington, N.Y., at the DisplaySearch HDTV 2008 Conference here. DisplaySearch is a NPD company. Less than 1% of Americans' movie budget is currently spent downloading movies and TV shows from the Internet. "Everyone is guessing when video on demand and digital downloads will spell the end for packaged media," Crupnick said. "At this point, though, digital video is still an extremely small part of overall consumer entertainment spending."

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