LUFKIN, Texas – Brookshire Brothers is the latest retailer to carry the Eating Right and O Organics brands.
Brookshire is carrying about 250 Eating Right products and 300 certified organic O Organics items.
As reported, both brands have expanded globally since their initial launch as a Safeway private label.
Last year, Albertsons LLC rolled out more than 100 O Organics products, and Big Y, Price Chopper and Hy-Vee brought in Eating Right.
Lucerne Foods, Pleasanton, Calif., a wholly owned Safeway subsidiary, is marketing O Organics and Eating Right to domestic and international retailers.
O Organics and Eating Right have a presence at the ShopRite and Exito supermarket chains in South Africa and Colombia, and at retailers in Taiwan, Hong Kong, Singapore, Mexico, Chile, the Philippines and Saudi Arabia.
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